The term "consumer" refers to anyone who uses goods or services for personal, family, or other living beings' needs, without the intention of reselling them. As we move into an era of expanding commerce, the need for strong consumer rights protection becomes increasingly important.

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In response, the government has introduced regulations to protect consumer rights, outlined in Law No. 8 of 1999 on Consumer Protection. This law ensures that consumers can feel safe and secure when using goods or services for their needs. Article 4 of the law specifically states that consumers have the right to comfort, safety, and security when consuming products or services, and they have the freedom to choose these products based on their value and the agreed-upon terms.

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Should consumer rights be violated or neglected, consumers may suffer harm or losses. In such cases, they are entitled to file a claim against the business responsible, either through legal proceedings or alternative dispute resolutions. The involvement of a lawyer is often necessary to ensure that the resolution process follows legal protocols. Consulting an experienced attorney in consumer protection can provide detailed legal guidance on the appropriate course of action. This is also in line with one of the key objectives of the Consumer Protection Law, which is to empower consumers to make informed choices, assert their rights, and demand justice when necessary.