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Raja Sharma works as a strategic planner at Birla Evara, a real estate project in Bangalore. While helping with real estate development, he also wants to learn more about digital new marketing and how it can help the company grow online.

To do this, Raja is exploring academic research. He wants to read expert studies that explain how to run smart marketing campaigns using real data and good strategies.

Raja is looking into a website called ered.pstu.ru. It is an academic journal platform from Perm National Research Polytechnic University. This site mostly shares research on engineering and science topics, but Raja believes some of the ideas can also help in marketing.

He hopes that reading these detailed studies will help him plan better marketing strategies and bring more success to Birla Evara’s digital efforts.